GREENE KING SEES 30% UPLIFT IN ONLINE BOOKINGS FOR CHRISTMAS DAY FOLLOWING MULTIMILLION-POUND DIGITAL INVESTMENT
Greene King, has revealed that it saw a 30% increase in online Christmas Day bookings in its Managed Pubs versus last year, with a 13% increase in the month of December, as customers took advantage of Greene King’s new digital capabilities.
With 45 million consumer visits to Greene King’s websites annually, the company has delivered a multimillion-pound investment which has transformed its online presence. Customers can now go online to find their nearest managed Greene King pub within seconds regardless of which brand it is – and make bookings in a matter of minutes – making the experience quicker and easier than ever before.
Improving customer experience and creating a seamless booking process is central to Greene King’s digital investment, which has included the launch of a new award-winning web platform, data capability and a new app, that despite still being in its pilot phase, has been downloaded by 2.5 million users.
In December, Greene King also achieved its best ever customer ratings, with each of the company’s divisions scoring a 4.5 (out of 5) or over, as the pub company also increased its market share during the month as more people chose to visit a Greene King pub.
With 45 million consumer visits to Greene King’s websites annually, the company has delivered a multimillion-pound investment which has transformed its online presence. Customers can now go online to find their nearest managed Greene King pub within seconds regardless of which brand it is – and make bookings in a matter of minutes – making the experience quicker and easier than ever before.
Improving customer experience and creating a seamless booking process is central to Greene King’s digital investment, which has included the launch of a new award-winning web platform, data capability and a new app, that despite still being in its pilot phase, has been downloaded by 2.5 million users.
In December, Greene King also achieved its best ever customer ratings, with each of the company’s divisions scoring a 4.5 (out of 5) or over, as the pub company also increased its market share during the month as more people chose to visit a Greene King pub.
Clair Preston-Beer, COO of Greene King said: "There are more than 45 million consumer visits to our websites every year, and so investment in our digital capability to address this customer base has been a key part of our strategic transformation."
“We are also delighted to have achieved our best ever customer experience scores in December, which is also encouraging more people to visit our pubs and is testament to the incredible work that our teams do up and down the country.”
“We are also delighted to have achieved our best ever customer experience scores in December, which is also encouraging more people to visit our pubs and is testament to the incredible work that our teams do up and down the country.”
This phase of the company’s investment programme follows the roll out of super-fast, state-of-the-art internet across Greene King’s managed pub estate and support centres, which has given customers and team members access to fast download speeds with uninterrupted connectivity.