As one of the largest pub retailers and brewers, we have a unique opportunity to unite communities.  
 
Our ambition is to enhance the lives of millions of people through our social programmes, benefiting not only our customers and their communities but also our teams.  
 
We're committed to being an inclusive employer. After all, cultivating a diverse team that mirrors our customers' diversity only makes us stronger.  
 
We're prioritising people and improving life opportunities through employability schemes, enhancing inclusion and diversity across our business and supporting communities via charity partnerships 

Our Key Pillars

A football team stood posing for the camera.

Closer Communities: pubs at the heart of communities

Nothing makes us happier than supporting our local communities by creating connections, donating and building strong relationships with local community groups across the UK. Through Greene King for Good, we're committed to supporting the communities where we operate and demonstrating the value of hospitality as a force for positive change. 

A person working in a kitchen.

Social Mobility: Opening Doors, Creating opportunities

Through Greene King for Good, we’re running social mobility programmes that help people gain skills, grow in confidence and reach their full potential. By creating opportunities and making sure everyone feels welcome and included, we’re helping more people thrive. 

Our goal is to create meaningful social impact through social mobility programmes that support people to reach their full potential and thrive. 

We aim to set the bar as an inclusive organisation where everyone feels a sense of belonging and is made welcome. 

 

A group of people seated at a table with food and drink in front of them.

Charity Fundraising: Raising Money, Making a Difference

To ensure a strong partnership that delivers a wide-reaching and lasting impact, we focus our fundraising on our national charity partner, Macmillan Cancer Support.  

We also partner with local and hospitality industry charities to build on our commitment to being a leader in the hospitality sector. 

Our social partners

We don’t do it alone. From raising money with Macmillan and other amazing charities, to backing social mobility programmes that open up new opportunities, our partners help us make a bigger difference together.

Wordmark logo displaying the word ‘Carefree’ in a soft, rounded serif font. The letters are in a warm pastel yellow colour, giving the design a gentle, uplifting feel.
Logo featuring the word ‘LANDMARKS’ in bold black capital letters, arranged in two lines with ‘LAND’ above ‘MARKS’. The text is set against a white background.
Macmillan Cancer Support logo featuring the words ‘Macmillan Cancer Support’ in bold, rounded green lettering.
Logo with the word ‘MOBOLISE’ in bold black capital letters. The letter ‘O’ is replaced by an orange circle made of three concentric rings. Below the main text, the phrase ‘Powered by Accenture’ appears in smaller grey letters, with the Accenture name in black and a small forward‑arrow accent above it.
Yellow slanted geometric logo with the words ‘Only a Pavement Away’ in bold, dark-grey capital letters. The text is centred on the angled yellow shape, which resembles a tilted street sign with a white drop shadow behind it.
Logo made of four rounded shapes forming a symmetrical cross‑like symbol in bright colours: yellow at the top left, blue at the top right, green at the bottom left and red with a pink semicircle at the bottom right. Beneath the symbol, the words ‘Everyday Inclusion’ appear in black capital letters.

Our achievements so far