Whether you’re a band chasing the big time, a singer-songwriter with stories to tell, a drag queen ready to slay the stage, or something gloriously unclassifiable, Greene King Untapped is your shot at the spotlight. We’re on the hunt for real talent that makes you go, “Wait, why aren’t they famous yet?”.
Apply Now What's on at the Claude
Join us for the local heats
The stage is yours - if you can earn it. Start with the live heats at the Claude, where the judges call the shots. Bring your A-game, your mates, and maybe a confetti cannon. Win their approval, and you could make it through to the regionals and even the grand final, where the winner walks away with a prize that could change everything.
As you can tell, this isn’t just any old talent contest.
When is Greene King Untapped?
- 6th April to 6th July - Sign-ups
- 14th August - First Round of Heats
- 27th to 30th August - Regional Finals
- 11th September - Grand Final
Pub floors to encores
- Enter online and show us what you’re made of. We’ll ask for the basics and a track or two to hear your sound. Just a heads up: submitting doesn’t guarantee you a spot but the pub will be in touch if you're selected to play.
- Play a live heat at the pub. Expect proper crowds and real-time reactions. Win, and you’re off to the regionals.
- Smash the regional final and you’ll earn a place at The George in Southwark for the grand finale where the best of the best battle it out.
- Win it all and claim a £10,000 cash prize, a mentoring session with a renowned artist, and much more! Oh, and eternal bragging rights (obviously).
A word from last year's winner, Jasmin Jet
"I felt every emotion all at once winning Greene King Untapped 2025. Taking part in the competition has opened doors and created opportunities that I don’t think would have been possible before, including £10,000 to invest in my singing career and recording my own EP. This is something I will definitely carry with me forever and I wholeheartedly encourage any grassroots artists in the UK to take that chance because you never know just how far it might take you."
Terms & Conditions
- • By entering this promotion, you are deemed to have accepted, and will be bound by, these terms and conditions.
• This competition is open to residents of the United Kingdom aged 18 or over only. Employees of Greene King, their families, agencies, or anyone else professionally connected with this competition are not eligible to enter. Valid ID may be requested at any time as proof of age.
• Entrants must:
o Sign up by completing the form at https://www.greeneking.co.uk/live-at-your-local/untapped
o Be able to provide their own equipment to facilitate their act and cover all associated expenses throughout the competition.
o Provide Seven days’ notice of cancellation prior to their performance date if they become unable to participate in any stage of the competition
• Entrants’ participation will be confirmed by the manager of the pub either by email or by telephone. Reasonable efforts will be made to contact the entrants using the details provided on the sign-up form. However, if a response has not been received within 48 hours, or if the selected entrant is ineligible, otherwise in breach of these terms and conditions, or unable to take up their place in the competition for any other reason, we reserve the right to select an alternative entrant using the same process referred to in these terms and conditions.
• In-pub competitions will take place on 14th August 2026. One winner per pub will be selected by the judging panel. In the case of a tie, the winner will be chosen based on criteria.
• Pub level winners across Scotland will advance to the Scottish Final on 28th August 2026 at The City Walls, 6 Back Walk, Stirling FK8 2QA.
• The winner for the Scottish final will win £5000 cash prize and a slot at the national final at The George, 75-77 Borough High Street, Southwark, Greater London, England, SE1 1NH
• Pub level winners will progress to one of up to twenty regional finals, at a venue to be determined nearer the time. Regional finals will take place between 27th August to 31st August 2026.
• The regional winners will be chosen by a panel of judges, by majority vote. At least one of the judges will be independent and in the case of a tie for 7th place, the independent judge will have the deciding vote as to who advances to the national final. The judges’ decision will be final and binding. The winner of each individual regional final will be announced on the day of that respective event.
• The national final will be held on 11th September 2026 at The George, 75-77 Borough High Street, Southwark, Greater London, England, SE1 1NH.
• The overall winner will be chosen by a panel of judges, by majority vote. At least one of the judges will be independent and in the case of a tie, the independent judge will have the deciding vote. The judges’ decision will be final and binding.
• The prizes:
- Each in-pub winner (one winner per pub) will receive a place in the regional final
- One overall national winner will win:
- £10,000 cash prize
• The Promoter reserves the right to amend the voting processes outlined above ahead of any competitions taking place. Should any amendments occur, these will be updated on this page.
• Reasonable efforts will be made to contact the winner/s throughout the duration of the competition using the details provided on entry. If a selected winner is unavailable or unreachable, or otherwise in breach of these terms and conditions, or unable to take up the prize for any other reason, the Promoter reserves the right to select an alternative winner using the same process referred to above in these terms and conditions.
• The Promoter accepts no responsibility for failed delivery of prizes due to the provision of incorrect contact details by the entrant.
• The winner agrees to the passing of their contact details to, and to being contacted by, Greene King Brewing and Retailing Ltd to arrange their prize and to discuss any specific requirements.
• The terms and conditions of any third-party supplier will also apply to the prize where applicable. If there is a conflict between third party terms and conditions and these terms and conditions, these shall take precedence.
• The prizes are non-transferable and cannot be sold or auctioned. No cash or other alternative to the prizes will be offered except in the event of unforeseen circumstances, in which case the Promoter reserves the right to offer an alternative prize of equal or greater value than the original.
• No responsibility will be accepted by Greene King nor any of its staff, agents or partners for any loss or damage to any personal equipment or possessions at any stage of the competition, unless caused by the deliberate acts or omissions, or negligence, of Greene King and save to the extent that such responsibility cannot be excluded by law.
• The Promoter reserves the right, in its absolute discretion, to verify the, including but not limited to, proof of identity and/or age, as required, and to withdraw a prize or disqualify an entrant, where there are reasonable grounds to believe there has been a breach of these terms and conditions or otherwise where an entrant has gained advantage in participating in the promotion or has won using fraudulent means.
• The Promoter's decision is binding in all matters relating to this competition, and no correspondence shall be entered into.
• Owing to exceptional circumstances outside its reasonable control and only where circumstances make this unavoidable, the Promoter reserves the right to cancel or amend the competition or these terms and conditions at any time but will always endeavour to minimize the effect to participants to avoid undue disappointment.
• To the extent permitted by law, the Promoter accepts no liability for any damage, loss or injury suffered (including loss of opportunity) whether direct, indirect, special or consequential, arising in any way due to entering this competition or taking up a prize. The Promoter is not responsible for any third-party acts or omissions.
• Entrants will retain ownership of any content, submissions and other material they submit as part of this competition. However, entrants grant the Promoter (and its agents and affiliates) a non-exclusive, worldwide, irrevocable, perpetual licence to use any such content, submissions and other material for the purposes of this competition and for a period of 12 months after the conclusion of the competition.
• The winner of each stage of the competition (in pub heats, regional finals and the national final) may be required to take part in publicity relating to this competition. The name and county of the regional and national winners will be available for 3 months following 11th September 2026 upon application with a self-addressed envelope to Live at your Local, Greene King Untapped competition, Greene King Brewing and Retailing Limited, Sunrise House, Ninth Avenue, Burton upon Trent, Staffordshire, DE14 2WF.
• By entering this competition entrants will be deemed to have accepted, and will be bound by, these terms and conditions.
• These terms and conditions (and any non-contractual disputes/claims which arise out of or in connection with them) will be governed by English law and entrants submit to the exclusive jurisdiction of the English courts.
• Promoter: Greene King Brewing and Retailing Limited, Sunrise House, Ninth Avenue, Burton upon Trent, Staffordshire DE14 3JZ.
Privacy notice
1. Data Controller. Greene King Brewing and Retailing Limited (ICO registration number ZA054235) is the data controller in respect of this promotion.
2. We are required to comply with the provisions of the Data Protection Act 2018 and the UK General Data Protection Regulation in relation to the processing of any personal information obtained from you, including when you take part in this promotion. We are a member of the Greene King group of companies (the “Group”), and the Group takes the protection of your personal information seriously.
3. Why do we need to process your personal data? We want our promotions to be administered fairly so that all entrants can enjoy them. To do this well, we need to process some of your personal data. We will process your personal data to administer the promotion, to confirm that you have complied with the terms of the promotion, to confirm whether you have won a prize, to communicate with you in relation to any prize you may win and to deal with any queries you have in relation to the promotion.
4. What information do we process? When you enter a promotion we need your contact information. If you are a winner we may ask for your date of birth in order to confirm your eligibility to enter the competition and other contact information so we are able to send your prize to you. We will also collect any personal information you include in your message. If the prize is a cash prize, we will collect your bank details so that we are able to send your prize to you.
5. How long do we keep personal information for? If you exercise your data protection rights, we will keep a record of your request and our response indefinitely, to be able to show that we responded properly and fairly to your request. Otherwise we will keep your data for the following time periods:
Information relating to… Is kept for… Entering a promotion 4 months following the closing date of a promotion Enquiring about a promotion 3 months following our reply to you National winner 2 years or until you have redeemed the prizes (whichever is earlier)
6. Will we sell your personal data to anyone else? No. That’s not something we do.
7. Who do we share personal data with and why? Any personal information collected may be shared with other companies in our Group and will be used for administrative or operational reasons connected with the promotion, including to communicate with you.
Third party Personal data that is shared Reasons for sharing personal data Service Now Name, contact information, address, booking information, complaint information Managing guest queries and complaints
8. All of these organisations are required to comply with our data processing standards and are bound by the terms of this privacy notice. They are not permitted to use your personal data for their own purposes.
9. We will share your personal data as required by law or where we are asked to do so by a public or regulatory authority.
10. If this promotion requires you to make a booking with us, our bookings providers may process your personal data as set out in our main privacy notice at www.greeneking.co.uk/privacy under the heading ‘Other organisations who help us to provide our products and services’.
11. As we develop our business, we might sell or buy group companies or other businesses. If we do so, this might involve transferring customer information relating to the relevant company or business to the person buying the business. The buyer will only be permitted to use your personal data as outlined in this privacy notice.
12. We will not pass your personal information outside of the UK or EU or to any other external organisation without your prior permission.
13. Direct marketing. We may ask whether you want to receive marketing from us – it’s your choice, but if you sign up for marketing please read our general privacy notice at www.greeneking.co.uk/privacy.
14. Publicity. If you are a winner or runner up, we may use your data for publicity purposes as explained in the terms and conditions above.
15. What are your rights and how can you exercise them? We can be contacted by post at: Westgate Brewery, Bury St Edmunds, Suffolk IP33 1QT.
16. We have appointed a Data Protection Officer, who can be contacted by post at the address above, or by email sent to dataprotection@greeneking.co.uk.
17. We process personal data in compliance with applicable data protection law. The lawful bases we rely on for our primary processing purposes are as follows:
Processing purpose Lawful basis for processing Administering a promotion We process personal data because it is necessary to do so for the performance of the relevant contract Responding to an enquiry about a promotion We believe it is in our commercial interests to respond to our customers making this processing a legitimate interest.
18. You have the following rights under data protection law:
a. to ask us to tell you what personal data we are processing that relate to you (right of access);
b. to require us to rectify or stop processing inaccurate personal data (right to rectification);
c. to require us to delete personal data relating to you, subject to there being valid grounds (right to erasure);
d. to require us to restrict our processing activities, subject to there being valid grounds (right to restriction);
e. to object to processing, in particular to profiling (right to object) and direct marketing (by withdrawing your consent);
f. to ask that personal data about you be sent to another controller of your choosing, subject to there being valid grounds (right to data portability).
19. You can notify us of your wish to exercise any of these rights by contacting the Data Protection Officer, using the contact information provided above.
20. You also have a right to lodge a complaint with the Information Commissioner’s Office (the data protection regulator for the United Kingdom) or in some circumstances, another European Union data protection authority.
21. Cookies. We may download cookies to your computer when you log on to our website. For more information about our commitment to your privacy and details of how we use cookies, please refer to our general Privacy Notice and Cookie Notice at greeneking.co.uk/privacy and greeneking.co.uk/use-of-cookies.
22. Changes to this privacy notice. This privacy notice is effective from the opening date set out above. You can check if the privacy notice has changed by revisiting this webpage at any time.