Our heritage, our passion, your IPA.
OUR FLAGSHIP BEER: THE FASTEST SELLING CASK ALE IN THE UK
Greene King IPA is our flagship beer – born and brewed in our hometown, Bury St Edmunds.
We’ve been crafting quality cask ales at the Westgate Brewery, Bury St Edmunds, since 1799. The roots set down by Benjamin Greene and Frederick King are embedded in the way we make our beer today. Our dedication to brewing hasn’t changed and we still apply the same passion and craftsmanship to every single pint of Greene King IPA.
Greene King IPA is a pint people trust and recommend to friends. It’s an easy drinking, session ale with a hoppy taste and aroma making it clean, crisp and moreish. That’s why more cask ale drinkers prefer the taste of IPA to leading competitors, and it’s the fastest selling cask ale. It’s award-winning too – recently picking up a prestigious 2015 Gold Monde Award!
GREENE KING IPA IS MADE WITH 100% NATURAL INGREDIENTS
Greene King IPA contains 100% English natural hops. This is what gives it the clean and crisp taste.
Our brewers still hand-select the ingredients that make our IPA a prize-winning beer. Carefully selected pale, crystal and black malts join with Pilgrim, Challenger and First Gold Hops to make a complex, refreshing ale. The beer is also tasted at every part of the brewing process to guarantee the quality and consistency, and we really take our time over it. It takes 4-5 days to brew Greene King IPA.
Many people are involved in bringing you Greene King IPA – from the farmers in the fields to the brewers back at the brewery and the landlords in the cellars. We're lucky to be surrounded by people who are passionate about what we do and about the quality of beers we craft together.
OFFICIAL BEER OF ENGLAND CRICKET
In 2016 Greene King IPA became the official beer of England cricket in a five-year sponsorship deal, which will encompass the summer international series against Sri Lanka and Pakistan as well as the next home Ashes series against Australia in 2019.
The new deal includes a range of commercial rights including access to England players for promotional appearances, in-ground advertising and opportunities to display the ECB brand on retail product.
Commenting on the deal, ECB Commercial Director Sanjay Patel said: “We are very pleased to welcome Greene King to our wider family of business partners and conclude an agreement which will offer significant benefits to cricket.
“Greene King IPA is an iconic beer brand with a rich heritage and we look forward to working closely with their marketing team to fully maximise the impact of the sponsorship over the next five years.”