Greene King is working in partnership with Bury in Bloom and Bury St Edmunds Town Council in a project to harvest up to 60,000 litres of rainwater from buildings in the pub company and brewer’s hometown of Bury St Edmunds, to help keep the town’s hanging baskets in tip top condition.

It is the first business in Bury St Edmunds to install a 10,000 litre rainwater harvesting tank in its car park, collecting water from its Social Club roof with a second location to follow later in the year.  The rainwater harvested will then be used to water all the town’s hanging baskets around the town.

The rainwater harvesting is part of a series of changes Bury in Bloom is making to have a positive impact on the environment with the added benefit that using ‘soft’ rainwater allows plants to access the nutrients improving growth and producing beautiful floral displays.

Bury in Bloom is 10 times winner of the Anglia in Bloom Gold Award, and last year won the Silver Gilt Award via a virtual competition.  This year the town is competing in two competitions, Anglia in Bloom and Britain in Bloom.

David Irvine, Bury in Bloom coordinator said “If we can get up to 20,000 litres of storage in 2022 we will have made a significant impact. We are not aware of another ‘Bloom Group’ with this sort of rainwater harvesting scheme and we hope it wows the judges of both Anglia in Bloom and Britain in Bloom.”

Peter Thompson, Mayor of Bury St Edmunds Town Council said ‘We have a long standing and trusted partnership with Bury in Bloom and supporting this project demonstrates our commitment to the environment. Bury in Bloom have a long history of winning awards for the town behind them and that has helped put Bury St Edmunds on the map. This project demonstrates they have no intention of resting on their laurels’.

Jo Kreckler, head of external communications at Greene King said “We are really pleased to be able to support this super initiative by harvesting and repurposing our rainwater. It’s great to work with Bury in Bloom and the Town Council to find a more sustainable way to help maintain the stunning floral displays throughout the town which also has a really positive impact on the environment.”

The pub company and brewer has been Bury in Bloom’s main sponsor since 2014, and through its sponsorship has helped complete a number of floral projects around the town.