A local pub landlord is spearheading a nationwide campaign which will see a pint of pale ale travel 355 miles across England, starting from the Bury St Edmunds-based Greene King brewery, to celebrate Freedom Day on 19 July.
Julie Finnigan from the Tollgate pub in Bury St Edmunds has enlisted the help of seven other pub landlords across the country to undertake a national relay, transporting one pint of Ice Breaker pale ale straight from the brewery all the way north to Newcastle-upon-Tyne in time to raise a toast on Freedom Day – and all in aid of Macmillan Cancer Support.
Beginning at 11am on Wednesday 14 July, the Greene King brewery will transport the pale ale to Julie, who is calling out for help from locals to transport the pint to its next designated pub in Rushden, Northamptonshire.
She explains: “At the Tollgate, both the team and our regulars felt we needed to mark Freedom Day, and the relaxing of regulations. As I spoke to other landlords at pubs across England, they also felt the same, which is where the inspiration for our Pass the Pint relay came from.
“When Greene King heard of our plans, they offered to support us, by donating £1 to Macmillan for every millilitre of pale ale that arrives at the next pub – so we’ll be doing our best not to spill any! Each landlord has been encouraged to transport the pint of Greene King’s Ice Breaker in the most creative way possible; I have chosen a shopping trolley!
"Obviously 74 miles is quite a distance to transport a pint in a shopping trolley, which is why I’m calling on the support of my regulars and the locals of Bury to help me pass the pint of Greene King Ice Breaker to the next location. If you regularly travel in the direction of Northamptonshire and are happy to pack a pint in your rucksack or on your passenger seat, we would really like your help!”
Any locals who spot the pale ale on tour with the Greene King flags and share it on social media with #passthepint will be added into a randomly-selected prize draw for the chance to win a £50 Greene King gift card.
There will be eight stop-offs in total, including a glass raise to the Angel of the North, with the pint travelling by methods including skateboards, scooters and roller skates!
The pint of Greene King Ice Breaker will hopefully arrive at its final destination in Gateshead on Monday 19 July where it will be met with a synchronised ‘cheers’ from all of the participating pubs, to coincide with Freedom Day.
The full itinerary is as follows:
Wednesday 14 July: Greene King Brewery
Wednesday 14 July: Tollgate pub, Bury St Edmunds
Thursday 15 July: Rose and Crown, Rushden
Friday 16 July: Corner House, Burton
Friday 16 July: Donkey Derby, Chesterfield
Saturday 17 July: Lord Darcy, Leeds
Sunday 18 July: Norman Conquest, Middlesbrough
Monday 19 July: Waggon Team, Gateshead