Greene King’s new app offers pub customers best-in-class digital experience with added loyalty rewards

Adapting to changing consumer behaviours and capitalising on the demand for personalised experiences, the new app – which launches today, 10 September – also introduces a brand-new loyalty programme, which will enhance customer experience and incentivise repeat visits through exclusive and personalised offers, discounts and rewards.

The development of the new Greene King app builds on the success of its predecessor and replaces the previous Greene King app.

Greene King’s Group Marketing Director, Kevin Hydes, said: “The new Greene King app is clever, intuitive and gives our customers a seamless and hassle-free way to book, order and pay across all our pubs and brands. It is all about building an even better in pub experience for our customers and making the processes easier for our pub teams to deliver exceptional service and to increase frequency of visit and spend. This is so much more than an app update; this is a significant digital shift to put our customers first and reward them for their loyalty at the same time.
“Thanks to our customer insight and thorough testing, we know that customers want an app that allows them to explore all of our brands and what they have to offer, and that’s exactly what we’re delivering. Our app is no longer just order and pay – it’s a way to drive connection.” 

Key app highlights include: 

• Seamless customer journey: all-in-one app for all pub brands. 
• Solving customer pain points: such as reducing wait time, customising food and drink, quick checkout, one-click repeat orders, map view, app exclusives, and seamless login.
• Speed: accommodating online bookings and downloads quicker.
• Rewards: customer loyalty is rewarded through prizes and incentives. 

Greene King has tradition at its heart, serving its pub customers and communities for over 200 years, yet at the same time it is tapping into the latest technology and embracing the digital world to enhance its offering and maximise customer experience, reward loyalty and drive business.

The new app is part of Greene King’s wider investment in technology and digital that is accelerating its digital growth plan.

Starting this month (September), customers will be able to win free drinks, desserts and main meals with a ‘Spin to Win’ sign-up incentive, while a new game, Greene King's ‘Pub Match’, features an interactive leaderboard giving app users the chance to win where winners receive up to £50 each month. The more customers use the app, the more chances they have to win. 

For more information about Spin to Win visit https://www.greeneking.co.uk/order-and-pay-app or download the Greene King app from your app store.