A free pint of Try-PA for rugby fans
• Over six in 10 Brits order the same drink every time they’re in a pub, research reveals
• Greene King has renamed its Greene King IPA to ‘Try’-PA to encourage fans to try something new during the international rugby tournament this autumn
Brits are predictable creatures of habit and will to stick to the same trusted tipple regardless of the occasion, according to new national research.
Some 64% of pub goers order the same drink every time they visit their local, the new data from Greene King reveals.
However, when it comes to changing pub habits, more than a third of drinkers (32%) say that a new sports tournament, like the upcoming rugby, is a great reason to try a new serve.
Luckily for rugby fans, the pub company and brewer is offering a free pint of Greene King IPA to those visiting a Greene King Sport pub to coincide with the group stages of the upcoming international tournament to tempt fans into sampling a new drink.
The free drink is available via the Greene King Sport app, with the brand’s flagship Greene King IPA even being renamed to ‘Try’-PA during the first weekend of the tournament.
To claim the offer, fans will need to download the Greene King Sport app and register their email, before using the 10% off code within the app to purchase a drink in a Greene King Sport pub during the first England, Scotland or Wales game.
A free pint of Greene King Try-PA will then be dropped into their basket on Monday, 11 September, which can be redeemed in Greene King sport pubs during any live sport fixture before11.59pm on Monday, 18 September.
Research from the pub company and brewer has also delved into pub habits, exploring Brits’ drinking preferences ahead of the tournament.
As well as being creatures of habit when it comes to drinks, we’re also fiercely loyal to our pubs. Half of Brits (49%) have a dedicated pub they’d class as their ‘local’, and although it takes them an average of six months to class a pub as a local, once they do, they are most likely to stick with it for four to five years.
When it comes to match time snacks – there’s one clear winner. Crisps were voted as the best bar snack by nearly six in 10 Brits (57%), followed by Nuts (32%), Chips (30%) and Nachos (15%). Sadly, the British classic Pork Scratchings came bottom of the table with just 15% of the vote.
Michelle West, Head of Marketing for Greene King Sport said: “We know pub goers are creatures of habit, and while you might have a favourite local – and even a favourite seat inside – a new sports tournament is a great opportunity to try a new drink.
“We’re showing the International rugby tournament in hundreds of our pubs, so whether you’re showing your support alone, with friends or want to take the whole family to a place with that signature match day environment, there’s a Greene King Sport pub for you to go wherever you are in the country. We’re even offering a pint of Try-PA on us!”
As well as free drinks offers, the Greene King Sport app gives users 10% a range of drinks for an hour before, during and an hour after selected live sport events in participating pubs. To download the app, visit https://www.greeneking.co.uk/live-sport/app
Greene King will be showing this autumn’s International rugby live across more than 900 Sports pubs across the UK. To find your local, visit: https://www.greeneking.co.uk/pubs-near-me/sport
• Greene King has renamed its Greene King IPA to ‘Try’-PA to encourage fans to try something new during the international rugby tournament this autumn
Brits are predictable creatures of habit and will to stick to the same trusted tipple regardless of the occasion, according to new national research.
Some 64% of pub goers order the same drink every time they visit their local, the new data from Greene King reveals.
However, when it comes to changing pub habits, more than a third of drinkers (32%) say that a new sports tournament, like the upcoming rugby, is a great reason to try a new serve.
Luckily for rugby fans, the pub company and brewer is offering a free pint of Greene King IPA to those visiting a Greene King Sport pub to coincide with the group stages of the upcoming international tournament to tempt fans into sampling a new drink.
The free drink is available via the Greene King Sport app, with the brand’s flagship Greene King IPA even being renamed to ‘Try’-PA during the first weekend of the tournament.
To claim the offer, fans will need to download the Greene King Sport app and register their email, before using the 10% off code within the app to purchase a drink in a Greene King Sport pub during the first England, Scotland or Wales game.
A free pint of Greene King Try-PA will then be dropped into their basket on Monday, 11 September, which can be redeemed in Greene King sport pubs during any live sport fixture before11.59pm on Monday, 18 September.
Research from the pub company and brewer has also delved into pub habits, exploring Brits’ drinking preferences ahead of the tournament.
As well as being creatures of habit when it comes to drinks, we’re also fiercely loyal to our pubs. Half of Brits (49%) have a dedicated pub they’d class as their ‘local’, and although it takes them an average of six months to class a pub as a local, once they do, they are most likely to stick with it for four to five years.
When it comes to match time snacks – there’s one clear winner. Crisps were voted as the best bar snack by nearly six in 10 Brits (57%), followed by Nuts (32%), Chips (30%) and Nachos (15%). Sadly, the British classic Pork Scratchings came bottom of the table with just 15% of the vote.
Michelle West, Head of Marketing for Greene King Sport said: “We know pub goers are creatures of habit, and while you might have a favourite local – and even a favourite seat inside – a new sports tournament is a great opportunity to try a new drink.
“We’re showing the International rugby tournament in hundreds of our pubs, so whether you’re showing your support alone, with friends or want to take the whole family to a place with that signature match day environment, there’s a Greene King Sport pub for you to go wherever you are in the country. We’re even offering a pint of Try-PA on us!”
As well as free drinks offers, the Greene King Sport app gives users 10% a range of drinks for an hour before, during and an hour after selected live sport events in participating pubs. To download the app, visit https://www.greeneking.co.uk/live-sport/app
Greene King will be showing this autumn’s International rugby live across more than 900 Sports pubs across the UK. To find your local, visit: https://www.greeneking.co.uk/pubs-near-me/sport