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Watch Euros 2028 at Greene King! 

It’s coming home… for real this time! The Euros 2028 tournament is kicking off across the UK and Ireland – and we’ll be showing every goal, groan and glorious pint-spilling moment live. The UK and Republic of Ireland are teaming up for a first-ever five-nation host bid, which means one thing: it’s time for the ultimate summer of football, beer and (probably) broken voices. Expect packed pubs, pure passion and plates stacked higher than a 90th-minute winner. 

 

Euros 2028: The road to glory 

The qualifying rounds kick off in March 2027, with the final 24 teams confirmed by November 2027. It’s a long road to football greatness – and we’ll be with you every step of the way, showing every qualifier, every shock result and every moment that makes fans believe this could be their year. 

Then, when the tournament lands, we’ll be the place to be – whether you’re cheering on your home nation or just here for the halftime deals

Local stadiums, local pubs

Nine iconic stadiums. Five proud nations. One unforgettable summer. Here are the grounds gearing up so millions can watch Euros 2028 around the world: 


Birmingham: Villa Park 
Cardiff: National Stadium of Wales (Principality Stadium
Dublin: Dublin Arena (Aviva Stadium
Glasgow: Hampden Park 
Liverpool: Everton Stadium (Hill Dickinson Stadium
London: Wembley Stadium 
London: Tottenham Hotspur Stadium 
Manchester: City of Manchester Stadium (Etihad Stadium
Newcastle: St James’ Park  

Around three million tickets will be up for grabs to watch Euros 2028 – but if you don’t manage to bag one, don’t worry. We’ll save you the best seat in the house (with easy access to our bar). 

 

The home of the Euros (and good times) 

We’re turning every match into a full-blown celebration of the beautiful game. Whether it’s England under the Wembley lights, Scotland roaring in Glasgow, or Ireland singing in Dublin, there’s no better place to soak it all in than our sports pubs.  

The official dates are still being finalised, but we’re expecting the action to run from 9 June to 9 July 2028. Can’t wait that long? Warm up with all the build-up right here. From the 2026 World Cup and 2027 Women’s World Cup to the Premier League, WSL, and every major fixture in between, we’re showing it all live.  

Find your local to watch The Euros

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Download the Greene King App, opt into loyalty & sport and unlock the full sport experience. Think free drinks landing straight in your wallet, exclusive discounts, and the chance to win big with competitions. Every visit comes with something extra. Every match feels bigger. Every round tastes better when it’s on us.