Switchboard LGBT+ with Absolut
Every 25ml measure of Absolut Original vodka sold in selected pubs this June helps support Switchboard LGBT+.
Thank you for supporting Switchboard LGBT+
Our Pride Month campaign with Absolut has now closed.
Throughout June, every 25ml measure of non-flavoured Absolut Vodka sold in selected pubs helped support Switchboard LGBT+, the national LGBTQIA+ support line.
Thank you to everyone who got involved, raised a glass and helped support a charity doing vital work for LGBTQIA+ people across the UK.
Supporting Switchboard LGBT+
Switchboard is the national LGBTQIA+ support line, offering a safe, confidential space for anyone who wants to talk about sexuality, gender identity, relationships, sexual health, emotional wellbeing, or simply how they’re feeling.
Their trained volunteers are there to listen without judgement, helping people feel heard, supported and less alone.
Absolut has been standing with the LGBTQIA+ community for over 40 years
Absolut’s connection with the LGBTQIA+ community goes back to the early 1980s, when the brand began advertising in LGBTQ+ publications at a time when many mainstream brands would not. Since then, Absolut has continued to celebrate Pride, champion self-expression and support LGBTQIA+ visibility through campaigns, partnerships and its iconic rainbow bottle.
That long-standing support makes Absolut a natural partner for Pride Month, helping turn a simple drink at the bar into a moment of support for the wider community.
Celebrate Pride at the Woodman
Pubs are places where people come together, and Pride is a chance to celebrate community, connection and being yourself.
This June, when you order an Absolut Vodka at the Woodman, you’ll be helping support a charity that gives LGBTQIA+ people across the UK someone to talk to when they need it.