Help us raise 1 million pounds for grassroots sport this summer

Proud to pitch in

You can help us raise £1 million for grassroots sport

During the Euros, 10p from pints of all Greene King Beer* sold will go straight into our Proud To Pitch In fund to support local grassroots sports clubs from the ground up, to help them continue doing the sport they love. While we are all enjoying the elite sport this summer, we want communities to benefit!

Our Proud To Pitch In fund has already helped over 250 clubs across the UK through the sales of Greene King IPA alone but this summer we’re going BIGGER and with the support of Greene King drinkers we anticipate reaching our £1million goal by the time the tournament is over. Keep checking back here to watch the total build!

So far we have raised £773,421 for grassroots sport

Apply for a cash grant of up to £4,000

Clubs can apply for a cash grant of up to £4,000 each. The fund is available in Rounds.

Participating sites:

Make a real change happen

After a tough time recently, we’re stepping in to give something back to the grassroots sports clubs we love. Proud To Pitch In is an initiative from Greene King IPA, paying cash grants to grassroots and community sports clubs across the United Kingdom.

Proud to Pitch In - Project
Proud to Pitch In - Project

Supporting local clubs

Every pint we sell* will add 10p to our fund supporting local clubs from the ground up, providing them with the tools they need to continue to play the sport they love. From football, rugby and cricket to roller hockey or netball, we want to support as many local teams across the UK as we can with donations which can go a long way to keeping everyone in action.

Funding local projects

We will be keeping this page updated with the great stories of those we are able to support and highlighting the incredible work done in community and grassroots sports across the UK every day.

*participating sites only – see below for details.

Learn more about the clubs that Greene King are proud to support

Aside from just enjoying a game together we know that sport has an enormous impact on physical and mental health, bringing people and communities together to make long lasting connections through a shared love of sport.

We’d love you to help us find these great causes and clubs to support by nominating your local community club for a cash grant. If you have a team or a club that you think would benefit from our support then you can nominate simply and quickly through our nominations page and we will do the rest.

To be eligible for the funding, projects must be located in the United Kingdom and project beneficiaries must be aged 18 or over.

*On selected venues and packs during defined promotional periods

Proud to Pitch In