Justin Wratten, is the general manager at The Kings Arms in Mayfair. Last week Twentieth Century Fox Home Entertainment and Absolute Radio took over the pub for the DVD release of The Kingsman: The Golden Circle and for one day the Kings Arms became the Kingsman Arms.
We were approached some time ago by the team from Twentieth Century Fox Home Entertainment who had been in discussion with Absolute Radio to transform the pub into the Kingsman Arms and create some publicity for the film's in-home release. We thought it would be great fun and were more than happy to get involved.
Once the Christmas and New Year period was done it really became our focus and after plenty of phone calls, conference calls, meetings the plan was in place for Absolute Radio to broadcast live from the pub.
The pub was rebranded the day before, including changing the pub sign outside. I didn’t get to bed until around 1.30am and had to be back up the next morning ready for Absolute to arrive at 4.30am! It was a bit of a struggle but we wanted everything to be perfect.
At 6am the station’s competition winners starting arriving for a pint and breakfast. 43 full English breakfasts and 16 bacon sandwiches later it was time to watch and support the show in any way we could.
The presenters learnt to pull pints, there were some games of darts and the film’s director Matthew Vaughn even made an appearance. It was a brilliant morning.
The team worked hard to ensure everything went smoothly and everyone enjoyed their visit, as they had done all day. They made me really proud as always.
We then opened to the general public at 5pm and were packed out within 20 minutes. It was a hectic and very different day but great fun. If there is another film down the line we’d love to become the Kingsman Arms again!