Greene King, the UK’s leading pub retailer and brewer, will bring its iconic London pubs to life at this year’s Lord Mayor’s Show, which takes place in London on 11 November.

Lord Mayor's Show

Greene King, the UK’s leading pub retailer and brewer, will bring its iconic London pubs to life at this year’s Lord Mayor’s Show, which takes place in London on 11 November.

The Lord Mayor’s Show, which dates back to 1215, is a magnificent procession to take the newly-elected Lord Mayor of the City of London to Westminster to swear the oath of fealty to the Sovereign. Greene King will showcase its most renowned London pubs on a bespoke float using one of its drays.

Team members from 15 of Greene King’s London pubs are busy creating costumes and props to dress up in character to bring their pub to life. On the day, they will be cheering from within a pub sign on the float.

 Rooney Anand, Greene King’s chief executive, said: “We feel it is a real privilege to have been asked to take part in the Lord Mayor’s Show and are really looking forward to being part of such a historic event. We are fortunate to have some of the city’s most characterful and iconic pubs so we have decided to showcase some of them on our float. From the Punch & Judy in Covent Garden to the historic George Inn in Southwark, our team members will bring to life our characterful pubs with enthusiasm and excitement.”

Greene King is rewarding some of its team members by asking them to join the parade and march alongside the float to help create a real carnival atmosphere for those watching on the streets of London. 

Competition winner Karen Long, of Greene King’s Pub Partners division, said: “I have been going to watch the Lord Mayor’s Show since I was seven years old and have taken my son as he grew up. My family is from London and we have generations going back to the 1700s. By winning a space to represent Greene King is like a dream come true. I plan to use my experience with my local Operatic and Dramatic Society to help entertain the crowds!” 

The winner of Greene King Local Pub’s Summer of Sound competition, Nuala Bennett-Wilford, will take part in the procession by singing her songs on the float. She beat off thousands of entrants before going head to head in an online vote, to be chosen as a finalist in Greene King’s music talent competition earlier this year.

Greene King will also be supporting its national charity partner, Macmillan Cancer Support, where all its London pubs will be fundraising during the weekend.  Through in-pub fundraising to donations from the Fish & Chips meal, Greene King hopes to raise £40,000 for the cancer charity.