Greene King, the UK’s leading pub retailer and brewer, has announced new promotions for this year’s Black Friday event that will involve more than 1,500 pubs.

After the success of its first cross-brand promotion last year, where email subscribers could use an exclusive voucher in more than 800 pubs, the pub company is now introducing three new deals to celebrate the Black Friday event, which will include its Locals estate of 700 pubs for the first time.

The main promotion, buy one get one free on main meals, has been distributed to email subscribers and social fans across eight brands. The offer was available to claim from Wednesday 22 November until Monday 27 November in more than 800 pubs including Hungry Horse, Chef & Brewer, Flaming Grill and Loch Fyne Seafood Restaurants.

There will also be an extended Happy Hour running all weekend offering buy one get one free on a variety of drinks at selected Greene King Local pubs from Friday 24 November until Sunday 26 November, as well as 10% off all day on Friday in all 700 pubs that accept Greene King’s Season Ticket loyalty card.

Phil Thomas, chief commercial officer, said: “Black Friday continues to grow in popularity with customers, and has emerged as a key trading event not just for the retail sector, but increasingly for the hospitality sector too.

“Following the success of our Black Friday email promotion last year, we’re expanding the promotions to incorporate our Locals estate as well as increase the reach of the offers through the addition of social and affiliate communication channels.”

The buy one main meal get one free offer can be redeemed between Wednesday 22 November and Monday 27 November when presenting an email or social voucher. The extended Happy Hour is available from Friday 24 November until Sunday 26 November and 10% Season Ticket discounts is valid on Friday 24 November only. For further information, please visit www.greeneking.co.uk/blackfriday.