Over 1,000 Greene King pubs across the UK are taking part in an annual Christmas anti-drink drive campaign with Coca-Cola, by offering nominated drivers free soft drinks, for the ninth year in a row.

“As a leading pub company, we have an important role to play in helping to promote responsible drinking."

Drivers will receive a voucher to use on their next purchase when they buy any 330ml bottles of Coca-Cola, Diet Coke, Coca-Cola Zero Sugar or Appletiser.

Popular pub brands including Greene King Local Pubs, Hungry Horse and Farmhouse Inns, are taking part in the Designated Driver promotion, which runs until last orders on 1 January 2019.

According to the Department for Transport, the estimated number of reported drink drive related accidents in Great Britain since 1979, has fallen by 69%, with recent figures of 6,070 compared to 19,470 almost 30 years ago[1].

Greene King’s chief commercial officer, Phil Thomas, said: “As a leading pub company, we have an important role to play in helping to promote responsible drinking. Once again, our pubs up and down the country are offering free soft drinks during Christmas as we enter almost a decade of the Designated Driver Campaign with Coca-Cola.

[1] https://www.gov.uk/government/statistical-data-sets/ras51-reported-drinking-and-driving