The monthly Greene King Leisure Spend Tracker is part of an omnibus questionnaire which helps us to understand how households are spending their money on leisure activities. Download our previous reports here.
About the October 2016 Report
This month’s Greene King Leisure Spend Tracker highlights the importance of Halloween to youngsters aged 18-24 years old and their desire to celebrate the spooky occasion at the pub.
- 23% of young adults respondents confirmed that they will celebrate Halloween down their local this year,
- 31% of 18-24 year olds celebrate every year
- Over half feel it is important for local pubs to be involved in seasonal events.
The next Leisure Spend Tracker report will be available on WEDNESDAY 23 NOVEMBER 2016
The Greene King Leisure Spend Tracker is part of an omnibus questionnaire run on behalf of Greene King by research partner YouGov and analysed together with Trajectory Partnership.
We ask participants to tell us about their household’s leisure spend behaviour in the previous week. This includes questions about what type of leisure activity they did – such as eating out or going to the cinema – as well as how often they did it and how much they spent.
We analyse these leisure activities in our report:
- Drinking out
- Tickets to see live sports events
- Betting, gambling at a casino and other gaming for money
- Eating out
- Tickets to see other live events
- Cinema / theatre
- Admission to museums, art galleries and other attractions
- Gym membership
We have a nationally representative sample of around 4,000 individuals who are living in Britain and over 18 years of age. This means our report reflects the leisure behaviour of around 4,000 households.
We run the Leisure Spend Tracker four times in each calendar month, always going into field on a Monday.
This data is then used to generate a picture of household leisure activity in Great Britain over a 28 day period in each calendar month. We’ve been collecting data every month since August 2013.
A wealth of demographic data is held against each responded, which allows for more fine-grained analysis of households with particular characteristics.
The report is based on data collected by YouGov on behalf of Greene King and is created in conjunction with Trajectory – The Futures Partnership.
The following leisure activities are analysed in the report:
This report is based on data collected by YouGov on behalf of Greene King and is created in conjunction with Trajectory - The Futures Partnership.