The monthly Greene King Leisure Spend Tracker is part of an omnibus questionnaire which helps us to understand how households are spending their money on leisure activities. Download our previous reports here.
About the July 2016 Report
This month’s Greene King Leisure Tracker has found that British consumers have specific eating and drinking preferences during the summer months. Just over half of those surveyed admit that they adapt their leisure habits from June to August in order to make the most of the British summer.
- 77% of those between the ages of 18 to 24 suggesting they will change their behaviour to prioritise activities like eating and drinking outdoors
- 35% of all Brits intend to watch some of the Olympic Games from a pub or a bar
- Eating Out increase in Jne with a 4% rise year-on-year and a 3% increase month-on-month
The next Leisure Spend Tracker report will be available on WEDNESDAY 24TH AUGUST 2016
The Greene King Leisure Spend Tracker is part of an omnibus questionnaire run on behalf of Greene King by research partner YouGov and analysed together with Trajectory Partnership.
We ask participants to tell us about their household’s leisure spend behaviour in the previous week. This includes questions about what type of leisure activity they did – such as eating out or going to the cinema – as well as how often they did it and how much they spent.
We analyse these leisure activities in our report:
- Drinking out
- Tickets to see live sports events
- Betting, gambling at a casino and other gaming for money
- Eating out
- Tickets to see other live events
- Cinema / theatre
- Admission to museums, art galleries and other attractions
- Gym membership
We have a nationally representative sample of around 4,000 individuals who are living in Britain and over 18 years of age. This means our report reflects the leisure behaviour of around 4,000 households.
We run the Leisure Spend Tracker four times in each calendar month, always going into field on a Monday.
This data is then used to generate a picture of household leisure activity in Great Britain over a 28 day period in each calendar month. We’ve been collecting data every month since August 2013.
A wealth of demographic data is held against each responded, which allows for more fine-grained analysis of households with particular characteristics.
The report is based on data collected by YouGov on behalf of Greene King and is created in conjunction with Trajectory – The Futures Partnership.
The following leisure activities are analysed in the report:
This report is based on data collected by YouGov on behalf of Greene King and is created in conjunction with Trajectory - The Futures Partnership.