Any personal information gathered will be used in the context of the business Greene King conducts with you. It will be used to communicate with you, to provide and personalise our service to you and to help us improve our services. We will use the personal information to provide you, via the website or by e-mail, post or phone, details about products or services sold by Greene King or to send you information which Greene King believes may be of interest to you. Greene King will also use your personal information for internal analysis and research. We will not pass on your personal information to external organisations.