News

Greene King’s Tolly English Ale crowned World’s Best

11 October, 2012

Bury St Edmunds brewer Greene King’s Tolly English Ale has been voted the greatest low strength beer in the world!

The 2.8% ABV brew triumphed in the World’s Best Low Strength Beer category after three tough rounds of judging at the World Beer Awards this week.

Popular with after-work drinkers and those looking to cut down on their alcohol intake, Tolly was given the honour by a panel of experts that included some of the most renowned beer aficionados on the planet.

More than 600 entries from 32 countries were blind tasted before category winners, including Tolly, were announced.

Dom South, Marketing Director Greene King Brewing and Brands, believes the award is deserved recognition for the care and attention the heritage brewer puts into crafting Tolly.

He said: “We spent 18 months perfecting this brew using a blend of carefully-selected malts and hops, as well as water from the chalk wells below the brewery, so it’s really rewarding for the whole team to be voted the world’s best.

“It’s the obvious choice for those looking to enjoy the great taste of a cask ale without having to worry about it being too strong.”

The ‘World’s Best’ award is not the only gong Tolly has collected recently – it was also awarded a silver medal by the International Beer Challenge.

Judged by a panel of retailers, importers, publicans, brewers, writers and flavour analysts, the award recognises quality and excellence.

Another Greene King beer – Old Golden Hen – was awarded a bronze medal by the same panel.

South added: “Winning awards is always welcome, but it’s especially pleasing when we are recognised for the way our beers taste. We always strive to brew the best-tasting, best-quailty beers possible, so this is great news for all of us at Greene King.”

Entries for the International Beer Challenge were received from 26 countries around the world.

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Notes to editors

• Greene King is the country’s leading brewer and pub retailer with a heritage of brewing beer and running pubs which can be traced back over 200 years.
• More info on the World Beer Awards can be found here: www.worldbeerawards.com
• More info on International Beer Challenge 2012 http://www.internationalbeerchallenge.com

Press information

• Please contact Mark Sowersby at Tribe PR on 01603 417722 or mark@tribepr.com
• Alternatively contact Joanna Kreckler, PR Manager Greene King Brewing and Brands on 07974 132 635 or at joannakreckler@greeneking.co.uk