Strategy
Our overall objective is for Greene King to be considered the best pubs and beer business in the UK as measured by our customers, our employees, our licensees and our shareholders.
We operate an integrated model, generating efficiencies through our managed pubs and restaurants, tenanted pubs and brewing.
Our strategy to drive growth and returns to our shareholders has three main elements:
- Expand our biggest and fastest growing business, Retail, by at least 25%
- Reduce the size of our tenanted estate by 25%
- Steadily increase investment behind our core ale brands
